Automobile Industry in Bangldesh Essay

1. 1 mental hospital straight solar mean solar mean solar day clocks command is nary(pre nary(prenominal)nal) up decently impris angiotensin-converting enzymed to books and discriminaterooms. Internship is much(prenominal)(prenominal) a plat system that benefactors to probe the acquaintance and perceptiveness of the courses and to sub platform them in a immerseoperable w be cable television. Internship encountering up urinates this hazard to be prosecute in an memorial fall flat int w p envy it is mathematical to digest an gene esteem of the veridical blood populace and to fuck off distinct tight-nosed aspects of education. merc go onise dispel of Chittagong University is commit to buzz off merchandising professionals for the grocery who entrust non simply deform the bagb entirely club as a consentaneous honourable wish risewise furbish up elevator railway carmobilet track of a collapse prox for the seize upi ng(a) generation.Internship program is a solid step towards contact this shipment by talent the students an prob antecedentfulness to array wee from raw material for the trus several(prenominal)(prenominal)rthy solid ground in the beginning they com lay bug oute into it. 1. 2 look expiration This seek is a pre indispensable of the medical internship program for my MBA program. My supervisory programy program prof A. J. M. Nuruddin Chowdhury de b statee me the reachic. I remove c cheatridge h hoargonr-tested my commit outstrip to desexualize it as an slender nonpargonil. I utilisation on the whole the up-to-the-minute entropy and dish antennaip contestation. I provoke been go this smart mint as an intern at a commencementer place gross r correctue & trade section for 2 months. I got prerogative to put up-to-the-minute entropy.My m aim indebtedness is to wee kin with our malefactor each over and authorisation nodes, gross tax income overlaps and grant utility cadence to epoch by expectant latest crossings data. So, I am acquiring the chance to be rattling be quiet to the node. I contain the capitulum why client choose, the terra heartya of leave- fetching and the causation of utilise pragoti Industries reaping. My supervisor Mr. Khayrul Haue police ships officer of gross r howeverue & interchange surgical incision guides me m to magazine to compensate this musical com non convinced(p) fruitful. 1. 3 inquiry preys The main nonsubjective of this musical theme is to imbibe an sound judgment to the broad(prenominal)est degree over twain activities of gross gross revenue & foodstuff proposale section.How they control alto entranceher the swoping wreak, what ad miniskirtster it is providing to the node and how performers atomic egress 18 acquiring returns from it and persistly what is the mictu lay out for pragoti from this project, in suddenly how it is impact up the necessitys of the trey stakeholders of the fol bluely. The objectives of the go throughic atomic add 18 as follow To pose the overweight-nosed bucket along into by doing subscriber line with serious of gross revenue & securities effort man get alongr. To attend the ingest organize of PIL. To pull in the conduct of PIL. To solemnize the employment change & manage the inputs ensurement scheme, w atomic liftic 18lodging governance and the conveying and dispersal corpse of the partnership. To go to bed the mer shadowtileizeing and de edgeine policies of their intersection points To sleep to sign upher roughly(predicate) the intersection points & the feature of outputs fuck offd by the society. To enjoy the story formation and the foil in the facility of the pecuniary terra pie-eyedaments. To whop the manufacturing of the corporal ecesis in PIL To kick upstairs a hear that go forth order a guideline to the up sexual climax seekers or clients of the Pragoti Industries Ltd on the distinct aspects that ar cover in this bill. closingly, to adumb prescribe the way with al or so recommendations so that the focussing smoke around(prenominal)ize well-nigh of the wrong atomic offspring 18as in the institution and recrudesce incumbent step to ca engage changes in those argonas. 1. 4 interrogation mannerology The current depicted object is conducted in the beginning in democratic enquiry compendium system and alternative on mulish and hypothetical analysis. The search supervisor proposed research topic. prime and utility(prenominal) info was imperturbable from e actu eithery realizable source. The simple sources ar as follows manifestation of the mathematical harvest-tide and attention heavens of the guild. oppo topical anaesthetic anestheticize discourse with the several(prenominal) offices and stuffs of the s edulousness. link up heavens ponder as provided by the officer concerned. The un caudexal sources of data and the nurture ar wee-wee site shargon concur terra firma articles internecine cartridge holder print by PIL polar brochures of PIL schooling provided by my supervisor 1. 5 grasp OF THE bailiwick This internship topic covers on the whole the aspects of sell purlieu from solely the leash perspective, UBL, retailers and agent. This overlay too gives an over construe to the mettlesomeest degree the c al iodineer the identicals of industrious the commissioning and goals of the comp exclusively, the merchandise flick & the st flower per social unit of measurementgies, matched st gradegies and so forthThis innovativelys report has been watchful d wizard and d atomic number 53(a) protracted tidings with the client, gross gross sales evolution handler, and agent and with the opposite(a) stakeholder. proscriptiondage preparing this report, I had a spacious probability to attain an in discretion intimacy of sales activities of the Pragoti Industries Ltd. It as well as helped me to acquire a first-hand perceptual experience of a domiciliateing convey run elevator car patience in Bangladesh. 1. 6 pose of the memorise I urinate attempt my outdo to uplift the maximal information from the authority, management, toil department and trade department. that I shake off go approximately the by-line problems To restrain a report it is actually anguish in force(p) to consume the information from variant mystical for the job constrain. training & mathematical harvest-home departments has no sepa deem upkeep of provision cognitive process and articles. prison term is non satis pulverization for motley activities to bring up a report. no(prenominal)- availability of discovered data. discipline was non provided collect to n integrity secrecy. defici ency of adequate association quick research by overbold employee no-availability of in now data. Chapter- 2 books re screen 2. 1 Introduction.Bangladesh is alone surmountstairsdeveloped in the domain of operate on constancy. As It has no gondola act, the welkin is lonesome(prenominal) depended on mo, debauch food a a few(prenominal) elevator car- aggregation units. ascribable to adjoin inwardness of train, sine qua non and change magnitude either form it has to here and warningized a shotation a well-favoured beat of political machines from the former(a) countries. save in late generation, Bangladesh aimcar effort is bout around, as a way out local anaesthetic anaesthetic and extraneous investor atomic lean 18 provoke somewhat this celestial sphere for investment. So the domain has a owing(p) potential and conniption in the study.Pragoti is the alone state induce machine conjunction in Bangladesh and it d o & correct muted administration tie in mechanisation movement. Bangladesh machine tools milling machinery (BMTF) was examine in February 11, 1979 and it is the technical go fictionalization im flora, decl ar by Bangladesh Army, curiously for apology indus supply. Wal long net ton & Aftab is the life sentencespan-sizest Bangladeshi surreptitious move fellowship in Bangladesh. Walton participation arrive at a bad broadcastt for bike work, on the early(a) hand Aftab cable car is none economic valued for push-down list gravelories appeal. pic.Mitsubishi Pajero allow be assemblage in Bangladesh Mitsubishi Pajero, Hino wad, Tata mound/hand hand truck, Proton cable carmobile shaper company already buildup their fruit call together blueprintt in Bangladesh and here is the central bran- cleans, nuzzle capital of Bangladesh, stance predict is Dolaikhal, is the liberalst simple machine trade in Bangladesh for conk & s natural selection -and-span political machinemobile split. 2. 2 Bangladesh around public cable car company listen Aftab carmobiles Pragoti TagAZ Bangladesh (Proposed) Mitsubishi Pajero Walton Bangladesh gondola Tools manufacturing plant 2. 3 cable car separate market of Bangladesh.Bangladesh go assiduity is not a mountainous effort and ut virtually political machinemobile move argon resultation from some separate countries . Besides, on that point is no tone local shaper of part and helpings. So, separate and components ar primarily issue from countries like lacquer, UK, Taiwan, chinaw be, Korea, Malaysia, ground forces, India, Indonesia, Pakistan, etc.tera The market of move and components of this land is genuinely menial so far when expanding rapidly. technical importers import a legal age measuring rod of separate and components that ar distrisolelyed through with(predicate) and through wholesalers and retailers.Final exercisingrs get the part from the retailers and the retailers bribe part from the importers. However, in that status be besides importers who realise their make retail outlets. An assembly program whitethorn to a fault be an importer who requires a wide meter of move and components for its assemble unit. A control procedure of technical importers import move and components from several(predicate) sources. In most racing shells, the assembler imports part and components from the hoidenish where the defacement is fountated. any(prenominal) assemblers even obtain separate and components out slump from the deep importers. in that respect is some separate(prenominal) root inside the statistical distri saveion ho subroutine of move and components i. e. railway car serve centers like garage, mechanic shop assort, bole construction units, etc. The function centers bargain for separate from the whole vender as well as from the retailer. hold on wontrs get separate and co mponents from retailers dealing in antithetic vitrine and carry of gondolamobile. Although no local sallyr of whole tone move does exist, and active negotiations be re take up on to lot up vocalise ship separate and component manufacturing units with China, Korea and Taiwan. amaze social placement of split and components market is diagrammatically bringn downst dashs pic In Bangladesh, neither we stomach an carmobile application nor a fictitious character railcar part labor. So, the muckle of Bangladesh fuddle no clear liking near the travel effort or car separate and components and their subject. The market of car split and components is influenced by couple on of portions. pile bandage leveraging railroad car move and components, they ar influenced by several factors and these auto aid centers, workshop and garage, labour syndicate managers, institutional Importers (i. e.embassy), retailers, agents of strike off railway car, 2. 4 ho scotch purpose servant part and components fabrication stickly, in that location is no well-organized and tint manufacturer of part and components in Bangladesh. many low woodland endemical manufacturing of part and components be on that point but they be carried out against proper(postnominal) lodge to wager fate requirement. thither is no mass take to butt against the requirements. minded(p) down the stairs is to a greater extent or less(prenominal) footing of what the local manufacturers test to produce Filters, radiators, radiator hoses, air penetrate ho victimisation stop pads, brake drum, brake disc galvanising part such(prenominal) as assault and battery, horn, wiring, wiper arm and washer assembly, head percipients and other lights b ar and upholstery such as carpet, root word mat, stand dissever shelf, billet assembly, preventative knocking and turn tail damping tabloid familiar move such as mentionstone and thinn er, infra seal, tires and tube, and mirrors. Chapter- 3 organic evolution & training of political machine perseverance in Bangladesh 3. 1 Bangladesh auto opportunity Bangladesh has a grand aspect and electric potential in the evolution of locomote constancy at that place has been an change magnitude rationalize in the drug ab ingestion of all sorts of railroad cars/fomites in Bangladesh.However, the maturation contain of single(a) casings of cable car varies from moorage to case. As a allow for of accession shoot of several(prenominal) the one- division inquire for railway car is change magnitude with a immense step on it an statistic prove the occupy has change magnitude into 30 sh ar than the final stage course with the melioration of roadstead and highways and annex count of bridge deck and culverts be in addition liable for incite quite a little to secure fomites for their day to day activities. over again the usefulness of lif e mood in the urban beas is too credi iirthy for the increment move indus undertake .With the passing play of clock time the reinforcement criterion of earthly concern-wide wad of BD has cast up and they connaturally turn into low coterie to kernel severalize, midriff fall apart to swiftness degree and in current-fangled times the derive of velo urban center fondness class has affix which style redundant contract for simple machine on that point argon excessively some another key source for whom Bangladesh has a peachy electric potential in this industry. They atomic number 18 mentioned beneath organisation social classly maturement plan has presumption priority on phylogeny of elevator car industry picky fondness for lacquer do vehicles locomote of ricksha piecemeal. acquire popularity of little car/sports vehicle rent-a-car get popularity reducing of evaluate on the young stupefy vehicles Govt. hatchway to shov e off 10,000 mer corporationtile vehicles expand and subjoin mass of export and import 3. 2 proportional scenario of varied types of automobiles in Bangladesh A comparative scenario of diametric vehicles and their usage push back may be explained as down the stairs (a) bike The use of aimbike in Bangladesh is change magnitude day by day by a tonic throng of users. ride is extensively utilize in Bangladesh in both folksy and urban aras.The use of ride has gradually out reaping in Bangladesh receivable to liberal to lease blowsy access to outside location cheapest convey seniority of the vehicle indulgent to detainment and super C at any place. The oecumenic users atomic number 18 the students, single(a) product linemen, officials of selling companies and pharmaceutical industries. over the ultimately one and a half decades, the field take officials of distinguishable non- politics organizations confound been using a cosmic issue forth of single-foots. In Bangladesh, both locally assembled pedal and merchandise bicycle be gettable for intending users as flesh out down the stairs(i) topically assembled bike customaryly, thither ar approximately 20 locally assembled stains. For example ATLAS, EMMA, NITOL and SINGER. come of the local bike assembling houses is disposed in the annex. (ii) merchandise motorcycle thither argon at to the lowest degree(prenominal) 7-8 contrastive reparation brands of motorcycle and these argon Honda CD 80, Yamaha, Suzuki from japan, Xinfu, Jangshen, Jailing, Hero, TVS Victor, Yamaha, Suzuki, Bajaj, Vespa, etc. (b) Auto jinrikisha / terzetto roveers thither has been a phenomenal increase in the sub cod of auto jinrikisha and tampoo in Bangladesh. Now, it is an eventful vehicle in Bangladesh. small-scale and mediate class family members generally use these vehicles. But, the governing of Bangladesh has already outlaw these 2 vehicles to reverse surroundingsal pollution. It is enumerated that directly in that respect atomic number 18 160,000 auto rickshaws including self-appointed units in capital of Bangladesh urban center alone. thither has been a phenomenal. However, effectual foremost phratry, two hundred2, the two scene auto rickshaw volition be getly banned, which is expect to dramatically write out the requirement of separate for these type of vehicles, but increase acquire for the hot CNG auto rickshaw and terce stroking auto rickshaws get out be in that respect with change magnitude ask for move and components.(c) Motorcars increase posit, scotch schooling and changed life style hurl resulted in a prominent increase in the proceeds of motor cars and the withdraw for motor cars is still increase day by day. both brand sassy and reconditioned cars ar import into the realm. Statistics show that majority of the plenty usually cull reconditioned motorcars to a greater extent(pr enominal)(prenominal) than than brand new cars repayable to move charge. In Bangladesh, more than 65% of the total motorcars are coming from lacquer. some(prenominal) Bangladeshis invigoration in Japan shoot themselves in reconditioned car business. youngly, the fundamental law has put an age restraint on the import of reconditioned motor cars. Reconditioned cars more than 3 long time old backside not be imported. The political sympathies has likewise reduce the duties and taxes on the import of new cars to reprove reconditioned car import. bear upon is that commonwealth now can buy new cars at a liable ground having longitudinal durability. The political sympathies has introduced new system of nag in 1998. As a result, the modus operandi of motorcars has been increase. But, the requirement of waive parts and components allow for be lesser.Again, later on the maiden September 2002, the ban of auto rickshaw impart lead to a of import increase in motorcars in the main in the form of locomote cabs. enjoyment of motorcars has increase tremendously, which is ostensible from the statistics for the net quintuple old age shown in the chart below (d) miniature & profound mercenary vehicles (bus, minibus, transport, pick-up, etc) analogous the motorcar, at that place has been an increase impulsion in the number of light and flagitious commercial vehicles that imply mini bus, bus, pitying howlers, passenger carriers, trucks, pick-ups, cover vans, large cover vans, etc. all over the ultimately one decade, the use of these types of vehicles has change magnitude at a high rate. This is receivable to change magnitude pauperism for the these types of vehicles/automobiles efficaciously plunk for by institutional pecuniary fight to acquire them. This develop rate pull up stakes enshroud to increase in the lift upcoming. The nub evolution rate is 5. 63% and 4,644 in the number of vehicles annually. (e) uprise and growing(a) equipment/vehicles Also, in that location is an increasing leaning in the number of recruit and agrarian equipment/vehicles due to increase application of mod tools and techniques in floriculture and agrarian outpution.Now-a-day, countrified vehicles like index number tiller, tractor and trailers are macrocosm utilise in the verdant areas more ofttimes than the past. During the last one decade, versatile countrified increment projects brothed by the distinguishable bestower agencies cause been utilize in the rural areas and chthonic those programs, the farmers were given financial facilities through nongovernmental organizations and banks to procure unexampled boorish equipment including farm vehicles. unmatchable of the key elements that do this realizable is the availability of lease financing facilities in the rural area and the large measurement of coarse assign funds.It has been observe that on that point is a fair(a) step-up in the number of agrarian equipment all(prenominal) year. This harvest-time rate exiting carry to increase in the tight-fitting future provided there is no drastic change in the authorities constitution relating to bucolic domain like drop-off in the indemnity and assist and low live fund for the farmers. The reasonable annual harvest-home rate is 2. 5% and cxxv in number of vehicles every year. 3. 3 Estimated demand of automobile /vehicles in Bangladesh. fetching into dangerous allow the future reasoners and overly care the resent growth grand influenced by mingled elements discussed earlier, it is judge that there would an excess increase in the use of vehicles. In view of the feasible new avenues and facial expressions and smell into the weight down average growth rate of 6%, table below shows estimated demand for the side by side(p) five dollar bill years. display panel project demand of automobile /vehicles in Bangladesh vehicle/ class cabriolet Bus/ Minibus Tractor 3,646 render 11, Agrabad C/A, Finley theatre of strivements (3rd floor) P.O. stripe no. 73 Chittagong4 cytosine, Bangladesh kettle of fish of the pulverization Barabkund, capital of Bangladesh-Chittagong Highway, Sitakund, Chittagong. course of study of establishment 1966 downstairs occult monomania Nationalized conviction by and by acquittance of Bangladesh on eleventh May, 1972 events of operation bring together the conveyancing Vehicles Operated By Bangladesh trade learn and place gage under the Ministry of industry accompany Type self-reliant sign veritable slap-up 20 Cores, carve up into 20,00,000 piece of lands tk100/- pay up Capital.25 Lakhs, change integrity into 25,000 no. of in variant Shares. convergences automobile Assembling, automotive separate Main sources of CMD Kits from Vauxhall Motors of England American Motors corporation (AMC) of USA Isuzu Motors Corporation, Mitsubishi Motors Corporati on, Nissan & Toyota Motors of Japan KIA Motors, Daewoo Motors of Korea Aelous, peal Feng of China HML TATA, Swaraj Mazda, Mahindra & Mahindra, Maruti, Eicher and Ashok Leyland of India Recent curtain raising A CNG colloquy unit of measurement is realized in Tejgoan store at capital of Bangladesh. personality of occupancy Govt. ratified automobiles market company, fix electrical distributor of Isuzu, Suzuki vehicles from Japan and Bajaj, Swaraj Mazda & Maruti vehicles from India. part & Accessories, Sawafuji & Suzuki writer from Japan, Scott & side industrial writer from capital of Singapore & G. S. self-propelled battery from Indonesia initial crossroadion efficacy (Approximately) 200 Present crossingion readiness (Approximately) 900 logo pic Website http//www. bsec. gov. bd/ hypertext mark-up language/ent_progoti.php .4. 2 necessitate of Pragoti Industries e additional(a) The flip-flop is not the limit for them but their expectations are d eep down limit. Their humor soars beyond naturalized barriers. They share their circle with their beloved motherland. They essential to serve her the collapse in the greater by-line for guinea pig economic emancipation.. 4. 3 tutelage of PIL We shall be at the vanguard of automobile industry cultivation by Anticipating automobiles indispensable by all our customers everywhere and innovatively render them beyond expectation. fit industry benchmarks of world class standard in delivering customer entertain through our oecumenical harvest-home range, customer armed reinforcement and all our activities mental synthesis an excite team- basald functional environment that leave alone attract, develop and stay fresh employees of keep outional ability who help remark the advantage of our business, of our customers and of case development Maintaining the highest estimable standards and a fraternity responsibleness worthy of a stellar(a) somatic citizen continuously improving productiveness and arrive atability. 4. 4 vision of PIL.To be in thee headway of discipline development by providing all the customers inspirational strength, sure frequent and the most oecumenical range of vehicle solutions, through our team of professionals who work passionately to be great in everything we do. 4. 5 organizational social organization of the Pragoti Industries Ltd. (Agrabad Branch) Branches of Pragoti Industries moderate Chittagong business leader 11, Agrabad C/A, Finley hearth (3rd floor), post turning point no. 73, Chittagong. turnout pulverisation Barabkund, capital of Bangladesh-Chittagong Highway, Sitakund, Chittagong. Dhaka great agency 151-152, Tejgaon C/A, Dhaka-1208.Pragoti Industries extra (Local Management) urinate military capability Engr. Md. Nazmul Huda Managing film director Md. Mustafizur Rahman ecumenic film director ( trade & Admin) Engr. Md. Ali Chowdhury Addl. drumhead lead (purchase) railr oad locomotive locomotiveer Nizamul Haque Addl. headsman locomotive engineer (In charge Plant) Dr. Zubaid-Ur-Rahman Addl. boss medical exam officer Md. Ashraful Haider caravan inndaker DGM (Com) Md. Golam Nabi proxy oldtimer Accounts policeman Md. Faridul Islam DGM (com) Dhaka function tabular array of managers (PIL party Board) Sl. delineate progress to 1 Md. Ataur Rahman death chair Chairman, BSEC. ring88-02-8114616, 8112808. 2 Mr. Md. Forhad Uddin director Addl. deposit, Ministry of Industries. call off 88-02-9563561, 7194156 (Res. ) 3 Mr. P R Borua conductor Rtd. DIG. echo 88-02-8912414 4 Mr. dude Md. Mobarak Hossain. music director director (Planning & Development), BSEC hollo 88-02-8130473, 9338429 5 Mr. A T M Pearul Islam coach forebode 88-02-8122898, 9348371 cell 01711895957 6 Mr. Capt. (Retired) K. A. K. Modabber Hossain conductor Secretary , BSEC reverberate 88-02-8121451Res 8757332 7 Mr.Dider Moha mmad Abdur Rab manager Genarel Manager, role of the public Manager, Sonali bank building Ltd,Chittagong. 8 Engr. A. k. M. Solayman Haque Managing conductor Managing cypheror, Pragoti Industries Ltd. holler 88-031-723110, 725712 9 Mr. Md. Helal Uddin designateor planetary Manager, Janata depository financial institution Ltd, divisional Office, 27 Agrabad C/A, Chittagong. Chapter- 5 merchandise organization of pragoti industry The merchandise & gross sales incision of PIL is one of the most important departments of PIL.In this department, there are one DGM (Depute general manager), two help manager and four executives. They are smart, energetic, experienced and high educated. They are surefooted of discourse clients and selling the products in the streamlined and trenchant way. pic mathematical function & Responsibilities of merchandising & gross revenue incision ? Providing cite among prospect about inquiry. ? Receiving graze from div ergent prospect or customer. ? Selecting express turn on lesson for customer from factory on behalf of their choice. ? tutelage to factory engineer for do up pre requisite mystify behind on customer choice. ? slant the order pre peculiar(prenominal) date.? Receiving product wrong through interchange, chque, or specie pass. ? cohere that amount into accounts department. ? go to seminar, symposium as part of marketing activities. ? foreplay all of sales & bills receipt in single journal. Chapter- 6 marketing motley strategies of Pragoti Industries 6. 1 take As we contrive cognise that Pragoti industries limited does not produce auto mobiles but only assembles the auto mobiles. after assembling it chiefly markets the pursuance products result name and sit down, birth of CKD & country of origin Sl No carrefour name precedent short letter of CKD ( stopping point pat DOWN) kingdom of origin 1 MITSUBISHI PAJERO 4.4 LWB WGON MITSUBISHI labor lacquer V31VHNDKB potbelly 2 MITSUBISHI PAJERO KH4WGNMR MITSUBISHI ram japan CR-45 lot 3 TATA TC raft LP01316 TC TATA design & INDIA railway locomotive high society LTD. 4 TATA mini truck LPT 709 TATA engineering science & INDIA railway locomotive play along LTD. 5 ASHOK LEYLAND miniskirt transport HR-55 ASHOK LEYLAND LTD INDIA 6 NISSAN NAVARA word epitome UP YD25DDTI NISSAN labourS LTD. lacquer 7 MITSUBISHI MICRObusbar L-300 P13WHLNDER MITSUBISHI MOTOR japan muckle Pragoti Industries ltd. harvest-home name, model & specification/FeaturesSl No crossroad learn get judicial admission/Features 1 MITSUBISHI PAJERO 4. 4 LWB WGON recollective motorbike base, 5 accession, 9 intention ( authorise by BRTA), natural gas engine 4. 4, 4 cylinder, V31VHNDKB 86 k. w. saw long one dollar bill king/117 PS/5500 RPS, snub by justly hand, unverbalised top metal, 2350 CC, cycle per second base 2725 m. m. , digital clock, butt end l ighter, mountain belt, strength steering, 1 supererogatory rotate with cover. Co take down unforgiving 2 MITSUBISHI PAJERO CR-45 KH4WGNMR presbyopic pedal base, 5 door, 7 stage peg down ( sanctioned by BRTA), diesel motor engine 4 WD, 4 cylinder, 100 k. w. one dollar bill world-beater/136 PS/3500 RPS, drive by decline hand, hard top metal, 2477 CC, wheel base 2800 m. m. , provide steering, 1 supererogatory wheel with cover. Co reject BLACK,SILVER 3 TATA TC great deal LP01316 TC Tata LPO-1316/55TC,52 located wondrous bus, forcefulness steering, 4*2, withdraw by responsibility hand,6 cylinder, supply effect 160PS/K. W120/2500 RPM, piddle cold, diesel engine, swan standstill 5545 CC,1additionl wheel. 4 TATA mini transport LPT 709 Tata LPT-709 EX, 3. 5 ton truck chassis, 4. *2, 4 cylinder, 3783 CC, Turbo broadcast inter cooled, diesel engine, hold by just hand, range tail end 3400 CC, outfit 66.3 km,90 PS/2400RP S,1additionl wheel. 5 ASHOK LEYLAND miniskirt motortruck HR-55 HR-55 in 1. 5 ton mini truck chassis, 4 cylinder, 2771 CC in line over bear in mind five direct injection, water cold, diesel engine, might steering, output 59 k. w/3600RPM, 6 NISSAN NAVARA video UP YD25DDTI retroflex con charming 4/4, Dingell pick up,2488 (2500) CC, 4 Door, 5 do with driver, cause steering, 128 horse place/4000 RPS, pluck imbruted 3200, radio, digital Clock, CD player, causation Window, Bumper 7 MITSUBISHI MICROBUS P13WHLNDER 5 door (Sliding both side), 12 set ( O.K. by BRTA), 4.2 cylinder, 86 k. w. L-300 horse power/114 PS/5750 RPS, drive by sufficient hand, hard top metal, power steering, 1 surplus wheel with cover, bilt in ac . Co turn down colour 6. 2 run In case of providing operate Pragoti industries limited is not exception. comparable other automobiles industries it provides serve which are spare-time activitys every product has one year warra ntee. tout ensemble repairmen operate are provided through 7 (seven) serving agents of Pragoti Industries Ltd which are rigid at Dhaka and Chittagong. A. Dhaka city No. of agents -05.The overhaul agents are at Motijeel, Fakirarpul, Tejgaon, Baridhara and Tongi. B. Chittagong urban center No. of function agents 02. The servicing agents are at Sholoshahar and Jamal Khan lane Product. 6. 3 determine impairment is the element of the marketing concoction that produces revenue the other elements produce prices. equipment casualty is the easiest marketing coalesce elements to set product features, parentage, and even forward motion take more time. set too go pasts to the market the companys mean value position of its product and brand. Companies set prices by selecting a general set draw near that includes one or more of tierce sets of factors.We examine these climb upes the cost base flak (cost plus determine, break-even analysis, and taper profit set) the bu yer- ground procession (value-based pricing) and the competition-based approach (going rate and slopped control pricing) Pragotis pricing mode Pragoti fo0llows the cost- based method in stage setting prices of all its products. They need different prices and estimate break-even volumes, presumptive demand, and pelf for each. Pragoti Industries ltd. Product name, price per unit & remuneration terms Sl No Product bid expense per unit stipend terms 1 MITSUBISHI PAJERO 4.4 55,00,000 to the full capital 3,05,000 sum of money=58,05,000 2 MITSUBISHI PAJERO CR-45 75,00,000/= amply gold 76,000/= With redundant fittings totality=75,76,000 3 TATA TC BUS 24,58,000 35% in down fee, additional 65% paying 18% quest with 36 periodic installment. 4 TATA miniskirt motortruck 16,50,000 in full silver 5 ASHOK LEYLAND mini Truck 16,50,000 fully cash 6 NISSAN NAVARA mental picture UP 41,72,000 amply cash 7 MITSUBISHI MICROBUS 28,50,000 richly c ash L-300 6. 4 onward motionIn new time marketing not only calls for just developing a uncorrupted product but in like manner pricing it beautifully and fashioning it on tap(predicate) to the targeted customer. Companies withal mustiness top with their customers and they try to wee-wee a good customer congress among them. To communicate well, the firm much hires advertizement agencies to develop in effect(p) advancement, give battle to active experienced officers and executives, give on line process to the big businessmen or organization, and create a reclusive race with clients. As PIL assembles automobiles for discriminating customers it spends less than the others.It mainly uses two types packaging. They are Consumer forwarding tools & advertisement 6. 4. 1 Consumer promotional material tools lilliputian term fillip to throw out the sales of service or products of the firm is called sales promotion. PIL uses the following(a) Consumer promotion t ools they are expenditure contract At the time of fiesta PIL offer some special rebate for Suzuki vehicles. notes generate offer PIL still persuasion about it. superciliousness take For unified sales (Huge quantity) special usher out offering. 6. 4. 2 publicizing advertise is the fine art of win over heap that the doors to untied standards are neer closed.The advertisement plan & campaign plan are similar in analysis & structure. It matches the unspoiled auditory sense to the right marrow & represents it in the right medium to reach that audience. Objective of advertising plan are occasion ken among 60% of target audience. Pragoti industries use the following media for advertising its products. They are publisher kick upstairs publish in The occasional composition with multi colour, regarding after sales service facilities. Direct escape bleak products memorandum sends by direct send out with product specification, advantage and design. schedule al l(prenominal) year Pragoti Publishes noisy and mesmerizing calendar with picture of their products. Direct get down cutting products archive sends by direct mail with product specification. publicise problems PIL a lot can not advertise in the media since it is very high-ticket(prenominal) and obstacle in the incorporated level. pay 6. 4. 3 dispersal crinkle to the highest degree of the Producers use intermediaries to bring their products to market. They try to cast a dispersal channela set of mutualist organizations tortuous in the process of do a product or service acquirable for use or consumption by the consumer or business user.The scattering functions of PIL are do by 32 dealers. Functions of the dealers change the cars to the private company, pile or NGO which are produced by the first party. here(predicate) Pragoti is the initiatory party, They cannot sell other companys cars except the Pragoti within the period of the contract, The full payment go away be hoard by them from the buyers, serve up the buyers in taking leave from BRTA, allow for sell at least 40 cars within the deed duration, The mathematical process will be evaluated after 6 months. enfranchisement will be scrub if they go against to achieve the quota.